Jasmine Lipford, a 2023 Ad Age Leading Women honoree, is a passionate and strategic
marketing leader with over 15 years of multidisciplinary experience across the advertising, CPG,
eRetail, and Sports/Entertainment industries.
Jasmine currently works at the NBA as an Associate Vice President overseeing all brand, fan,
and social responsibility efforts as the Head of Marketing for the NBA G League. She came to
the NBA following her time at Coca-Cola where she led branding and innovation for the
POWERADE business as Senior Brand Manager. Before joining Coca-Cola, Jasmine was in
Seattle, WA, where she worked at Amazon as a Senior Marketing Manager on the Global Non-
Prime customer team. She also worked at Anheuser-Busch in New York, participating in the
company's Global MBA leadership development program and leading marketing efforts for the
Busch Beer family of brands, bringing the brand back to NASCAR. Jasmine spent her early
career in advertising at Ogilvy & Mather, where she participated in the agency's acclaimed
associate rotational program and later served a number of Fortune-500 clients as a Marketing
Strategist while also acting as the company’s Black Professional Network’s co-president.
Originally from Hampton, VA, Jasmine completed her undergraduate education at Howard
University where she studied Marketing and played on the women’s basketball team. She later
went on to receive her MBA from the Kellogg School of Management at Northwestern
University, where her concentrations were Marketing Management and International Business.
In addition to her formal education, Jasmine has completed her analytics white belt
certification, completed McKinsey’s Black Leadership Development Program, and participated
in AdWeek’s Executive Mentorship program. She currently serves as a board member with
Starting With Today and the National Amateur Fall Baseball Federation.